Trying to determine the median revenue for an iPhone game is much like trying to calculate the median sales of a book: A few dozen best-sellers typically dominate the market, followed by thousands of titles you probably haven’t even heard of. Apple does not release specific information about game sales, nor do developers post their revenue statements online. However, if you look at Apple’s global sales numbers and compare this with available surveys, you can get a clearer picture of a game’s revenue potential. In 2011, Mobclix, an iOS advertising firm, released an infographic showing the median advertising revenue per user for different applications on different platforms. Their data was based on 50 top apps, each having at least 500,000 downloads or 75,000 daily active users. For iPhone games, the advertising revenue boiled down to $4 per user each month.
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